Community United Methodist Church
Brand Equity Survey

We’d love your help shaping how Community UMC shares who we are. This 10-minute, 36 question survey will guide our brand, website, and welcoming messaging to our community. Whether you’re a longtime member or brand new, your honest perspective matters. Thank you for taking a few minutes to share it. 

Section 1: Connection to the Church

1. How long have you been connected to Community United Methodist Church of Coeur d’Alene?

2. Which best describes your connection to Community United Methodist Church?

3. How often do you participate in worship, groups, events, or ministries at Community United Methodist Church?

4. What is your age range?

Section 2: Overall Brand Perception

5. Community United Methodist Church feels like a welcoming and gracious spiritual home.

6. Community United Methodist Church is a place where people can belong, grow in faith, and serve the community.

7. The way Community United Methodist Church describes itself matches what I experience or observe.

8. Community United Methodist Church has a clear sense of who it is and what it offers to the community.

Section 3: Brand Value Alignment

Belonging for All

9. Community United Methodist Church welcomes people with dignity, openness, and grace.

10. I have experienced or observed a genuine spirit of hospitality and inclusion at Community United Methodist Church.

11. Belonging for all should be central to Community United Methodist Church’s future.

Scriptural Holiness: Faith that is Rooted & Thoughtful

12. Community United Methodist Church offers a faith environment that is grounded, thoughtful, and open to questions.

13. I experience Community United Methodist Church as a place where Scripture, tradition, curiosity, and honest reflection are valued.

14. Thoughtful faith should be central to Community United Methodist Church’s future.

Compassion in Action

15. Community United Methodist Church actively practices compassion, mercy, justice, generosity, and care for neighbors.

16. I see Community United Methodist Church making a meaningful difference beyond its walls.

17. Serving the community should be central to Community United Methodist Church’s future.

Intergenerational Community

18. Community United Methodist Church is a place where people across generations can be connected to each other and empowered to belong, grow, and serve together.

19. I see meaningful relationships between different generations at Community United Methodist Church.

20. Becoming more intergenerational should be central to Community United Methodist Church’s future.

Equipped & Empowered Disciples

21. Community United Methodist Church feels relational rather than transactional.

22. People at Community United Methodist Church notice, encourage, and support one another.

23. Community United Methodist Church helps people discover their gifts and find meaningful ways to serve.

Section 4: Communication & Messaging Gaps

24. Community United Methodist Church’s communications reflect who the church is at its best.

25. The church’s website, printed materials, signage, and announcements make it clear what Community United Methodist Church values.

26. The words used to describe Community United Methodist Church feel accurate and meaningful.

27. Community United Methodist Church’s public-facing communication would help a newcomer understand what kind of church this is.

Section 5: Word Choice & Priority Questions

28. Which three words best describe Community United Methodist Church today?

29. Which three words should describe Community United Methodist Church in the future?

30. Which brand value feels strongest at Community United Methodist Church today?

31. Which brand value needs the most intentional development?

32. Which of these would most help Community United Methodist Church communicate who it is?

Section 6: Open-Ended Reflection

33. When Community United Methodist Church is at its best, what does it feel like or look like?
34. Where do you see an opportunity for Community United Methodist Church to better reflect who it hopes to be?
35. What would help Community United Methodist Church better communicate its identity to newcomers, younger generations, or the wider community?
36. What is one thing Community United Methodist Church should not lose as it grows or changes?
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